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Showing posts from July, 2021

Reshaping Employee Experience

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Author- Sonam Jain Everything has changed, from water-cooler conversations to brown bag lunches and happy hours, and so has the way employees perceive their workplace. The entire life is housed in 16*20 ft. rooms. Let's look at how the year 2021 has affected the Employee Experience. Prior to the Pandemic, whenever we started a new job, we were given a tour of the office, including our cubicle, desk, or table. We were able to meet our co-workers in a natural setting and form genuine relationships. Everything was so simple, from celebrating birthdays to celebrating life milestones and praising people in a meeting, without audio overlapping and connectivity issues. Since everything shifted to a virtual mode of operation, the employee experience has changed dramatically. Few examples Onboarding : Employee introductions, welcome sessions, and basic getting to know you rituals are all done remotely. The necessary equipment must be shipped, and other items must be set up with gu...

When is the Right Time to Invest

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                                     Author - Chirag Kedia Yesterday was the best day to start with your investments. If you have missed it start investing today. Delay it further to forego your extra returns. Every investor has confronted the same dilemma when they think about investing. As Stephen R Covey said, “The key is in not spending time, but in investing it." So, it is always the correct time when you start investing. For an investment to work for you, it is critical to have a basic understanding and know the rules to get it right. Every investor has varying financial needs, incomes, and preferences. It is substantial to assess your investor profile before investing as every investor is unique and has specific financial goals and risk tolerance. It is significant to apprehend these things, as there can be various reasons behind investing, so understanding your goals helps you to asses...

COVID-19 and The Sate of Marketing and Consumer Behavior

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                                                  Author-  Sameer Shaikh “It has been over a century since our world has faced a pandemic of Covid-19’s magnitude. The socio-economic disruptions triggered by the virus will continue for upcoming months and a “new normal” for business seems likely to be in the long run. As an organizational activity, business function, and profession, marketing sits at the epicenter of corporate responses to these challenges as companies shift their go-to-market activities.”                                                            ...